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Patient Wellness

Getting Digital Health For All

  • July 29, 2016|
  • 1 year ago

by Barbara Feder Ostrov


Article excerpt

The Challenge Of Taking Health Apps Beyond The Well-Heeled

For now, experiments targeting low-income people are a tiny part of the digital health industry, which racked up an estimated $4.5 billion in venture funding in 2015 alone. Entrepreneurs are still trying to figure out how they’re going to get paid by serving this population, and government health programs like Medicaid and Medicare are taking a while to figure out how they’re going to pay providers for approaches that don’t involve a doctors’ visit.

Our take

If You Build It, They May Not Come

There may be a lot of talk about health apps like Fitbit in the circles you travel, but chances are your circles don’t fully represent the masses—adoption of such devices is highest among the affluent. In addition, according to this article, efforts to specifically explore opportunities to connect with lower-income audiences related to e-health options are limited. What does this mean for widespread adoption?

While there’s a great deal of media and IT-industry related conversations taking place around the widespread adoption of e-health apps and wearables, healthcare leaders must remain focused on their own audiences and ensure that they are meeting the needs of all. The landscape is likely to change, perhaps significantly, over time. It may be a good idea to begin doing some regular assessments of the rate of interest, or adoption, among various segments of your audience.